{"$schema":"https://brianwinum.com/?wal_manifest_schema=2","digests":[{"algorithm":"sha-256","canonicalization":"wp-contentledger-content-v1","scope":"canonical-content","value":"5c61acc7bf9b374e6bea934ed709ddd5217d1195c4752fdb53c8a75e5a3f7e57"}],"entryId":"urn:uuid:a9976af2-46ae-4b4f-a7c9-e61beb40602a","evidenceScope":["canonical-content-integrity","publisher-controlled-recording"],"generator":{"name":"WP ContentLedger","version":"0.13.29"},"limitations":["Origin evidence does not by itself prove legal ownership, original authorship, first publication, or third-party preservation.","Internet Archive status and later evidence artifacts are maintained separately so this immutable manifest is never rewritten."],"manifestVersion":"2.0","provenance":{"evidenceCapturedAt":"2026-11-03T21:51:25+00:00","recordSource":"bulk","sealedFromPreviouslyCapturedEvidence":false},"sealedAt":"2026-11-03T21:51:25+00:00","subject":{"author":{"name":"Brian Winum","url":"https://brianwinum.com/author/brian-winum/"},"canonicalUrl":"https://brianwinum.com/google-desktop-discover-my-clients-10458-traffic-surge-what-desktop-expansion-means/","dateModified":"2026-07-28T19:24:06+00:00","datePublished":"2025-04-21T09:00:00+00:00","description":"Discover is coming to desktop, and most publishers aren't ready. Here's the optimization blueprint that produced a 10,458% traffic increase for one of my YMYL clients.","featuredImage":"https://brianwinum.com/wp-content/uploads/2026/07/google-desktop-discover-traffic-surge-desktop-expansion-featured-robot-cleaning-examining-desktop-branded.webp","language":"en-US","postType":"post","publisher":{"name":"Brian Winum","url":"https://brianwinum.com/"},"taxonomies":{"category":[{"name":"Blog","slug":"blog"},{"name":"SEO","slug":"seo"}],"post_tag":[{"name":"EEAT","slug":"eeat"},{"name":"Google Discover","slug":"google-discover"},{"name":"Reddit","slug":"reddit"},{"name":"Twitter","slug":"twitter"}]},"title":"Google Desktop Discover: My Client&#8217;s 10,458% Traffic Surge & What Desktop Expansion Means","type":"WebPage"}}