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Publication evidence certificate

Digital Trust Is Becoming More Valuable Than Backlinks

Site signatureSignature verified

This record’s cryptographic signature was checked against the site signing key in its supplied Website Identity evidence. Signing-time authorization remains indeterminate. This does not verify the author’s identity, ownership, or the truth of the content.

Review signature checks

https://brianwinum.com/digital-trust-is-becoming-more-valuable-than-backlinks/

Source author

As attributed by the publisher

Source publisher

Publisher-submitted attribution

First published by source

Publisher-reported date

The evidence behind this record

Submission signature

The submission was authenticated using the key enrolled for the source site.

Verified

Manifest digest

The retained manifest bytes match the SHA-256 digest in the signed submission.

Verified

Publisher site control

A signed public HTTPS challenge verified control of the source site during enrollment. This does not verify author identity, ownership, or continuing control.

Verified at enrollment

Native ContentLedger evidence

The record-scoped Bundle v3 passed the current portable verifier. Manifest bytes and source attribution match this certificate. Signing authorization remains a separate limitation.

Valid with limitations

Native record signature

Cryptographic signature result for the submitted record; this does not independently establish publisher or author identity.

Verified

Independent timestamp

Repository acceptance is a repository clock time. Submitted timestamp structures do not establish a verified Bitcoin attestation.

Not independently verified

Live source content

The source page has not been fetched or compared with the submitted content fingerprint.

Not checked

A history that stays intact.

08 public records

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  1. 08

    Publication revision recordedLatest

    470e5556-46fa-48f6-a4e4-5011522bec85
    View record 08
  2. 07

    Publication revision recorded

    37375d8f-0d8f-4580-90b5-4db82c429a9e
    View record 07
  3. 06

    Publication revision recorded

    21b34023-c844-4326-a5bd-15f36c3842b3
    View record 06
  4. 05

    Publication revision recorded

    5658380a-aafb-475d-9065-5ea404d20a14
    Viewing record
  5. 04

    Publication revision recorded

    d103e76f-3937-4ec7-aafd-742de2e0b1d2
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  6. 03

    Publication revision recorded

    6270047a-5cba-43e1-851d-4147d50461f1
    View record 03
  7. 02

    Publication revision recorded

    31efb9d9-5fce-4367-b9ef-a6bea907172f
    View record 02
  8. 01

    First publication recorded

    dc3d45fc-ba95-43f4-becb-e53a56a821cc
    View record 01

Inspect the recorded evidence

Record 05

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Manifest bytes · SHA-256

778751833e865a1f633f6c64a29ee604807270543f1b7b37e590f6206497c751

Identifies the manifest file, not a fresh comparison with the live article.

Submission bytes · SHA-256

50c0035257df5dee7e4391be7b6945c55936cf267f0ba7a8bf76921658e9d585
Inspect manifest metadata
{
  "$schema": "https://brianwinum.com/?wal_manifest_schema=2",
  "chain": {
    "algorithm": "sha-256",
    "previousManifestDigest": "7c6c750ff96d1ab1e83f849a71ea55308c894f4cd777b8c073628152c91cc297"
  },
  "digests": [
    {
      "algorithm": "sha-256",
      "canonicalization": "wp-contentledger-content-v1",
      "scope": "canonical-content",
      "value": "c83de195b07649652f5cae53bed81991bee47ee57ed8dc3e3a87315d8ed65f60"
    }
  ],
  "entryId": "urn:uuid:12d54222-7a7c-4a67-8148-863cabaf0ce0",
  "evidenceScope": [
    "canonical-content-integrity",
    "publisher-controlled-recording"
  ],
  "generator": {
    "name": "WP ContentLedger",
    "version": "0.13.29"
  },
  "limitations": [
    "Origin evidence does not by itself prove legal ownership, original authorship, first publication, or third-party preservation.",
    "Internet Archive status and later evidence artifacts are maintained separately so this immutable manifest is never rewritten."
  ],
  "manifestVersion": "2.0",
  "provenance": {
    "evidenceCapturedAt": "2026-11-03T21:51:27+00:00",
    "recordSource": "bulk",
    "sealedFromPreviouslyCapturedEvidence": false
  },
  "sealedAt": "2026-11-03T21:51:27+00:00",
  "subject": {
    "author": {
      "name": "Brian Winum",
      "url": "https://brianwinum.com/author/brian-winum/"
    },
    "canonicalUrl": "https://brianwinum.com/digital-trust-is-becoming-more-valuable-than-backlinks/",
    "dateModified": "2026-08-14T20:18:13+00:00",
    "datePublished": "2026-08-14T09:00:00+00:00",
    "description": "I bought POE in 2017 and timestamped my posts on Po.et's blockchain ledger. The project folded; the idea was just early. Now Google, OpenAI, and Anthropic all mark their output, and cryptographic proof may soon replace links as the trust signal that counts.",
    "featuredImage": "https://brianwinum.com/wp-content/uploads/2026/07/digital-trust-is-becoming-more-valuable-than-backlinks-featured-robot-holding-chain-branded.webp",
    "language": "en-US",
    "postType": "post",
    "publisher": {
      "name": "Brian Winum",
      "url": "https://brianwinum.com/"
    },
    "taxonomies": {
      "category": [
        {
          "name": "Blog",
          "slug": "blog"
        }
      ],
      "post_tag": [
        {
          "name": "Blockchain",
          "slug": "blockchain"
        },
        {
          "name": "C2PA",
          "slug": "c2pa"
        },
        {
          "name": "ScoreDetect",
          "slug": "scoredetect"
        },
        {
          "name": "SynthID",
          "slug": "synthid"
        },
        {
          "name": "WP ContentLedger",
          "slug": "wp-contentledger"
        }
      ]
    },
    "title": "Digital Trust Is Becoming More Valuable Than Backlinks",
    "type": "WebPage"
  }
}

This record documents submitted publication metadata and evidence. It does not establish legal ownership, original authorship, accuracy of the source material, or an independently verified publication time.