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Publication evidence certificate

Google Killed the Traffic Play. The Authority Play Is Stronger Than Ever.

Site signatureSignature verified

This record’s cryptographic signature was checked against the site signing key in its supplied Website Identity evidence. Signing-time authorization remains indeterminate. This does not verify the author’s identity, ownership, or the truth of the content.

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https://brianwinum.com/google-killed-the-traffic-play-the-authority-play-is-stronger-than-ever/

Source author
Brian Winum

As attributed by the publisher

Source publisher
Brian Winum

Publisher-submitted attribution

First published by source

Publisher-reported date

The evidence behind this record

Submission signature

The submission was authenticated using the key enrolled for the source site.

Verified

Manifest digest

The retained manifest bytes match the SHA-256 digest in the signed submission.

Verified

Publisher site control

A signed public HTTPS challenge verified control of the source site during enrollment. This does not verify author identity, ownership, or continuing control.

Verified at enrollment

Native ContentLedger evidence

The record-scoped Bundle v3 passed the current portable verifier. Manifest bytes and source attribution match this certificate. Signing authorization remains a separate limitation.

Valid with limitations

Native record signature

Cryptographic signature result for the submitted record; this does not independently establish publisher or author identity.

Verified

Bitcoin timestamp

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Pending confirmation

Checked

Live source content

The source page has not been fetched or compared with the submitted content fingerprint.

Not checked

A history that stays intact.

08 public records

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  1. 08

    Publication revision recordedLatest

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    Publication revision recorded

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  7. 02

    Publication revision recorded

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  8. 01

    First publication recorded

    27aa4074-6612-4754-ad52-84ad087352c8
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Record 07

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Manifest bytes · SHA-256

0fd192a2d05193705f886e7c3b23006af0346c30d217c1dbf3718c68912e1769

Identifies the manifest file, not a fresh comparison with the live article.

Submission bytes · SHA-256

270882d8d1b2b46f10be8ebc711a0e45e11cdf16622ef0ed696ba8a29882cf6e
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Inspect manifest metadata
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  "generator": {
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  "limitations": [
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    "Internet Archive status and later evidence artifacts are maintained separately so this immutable manifest is never rewritten."
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  "manifestVersion": "2.0",
  "provenance": {
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    "recordSource": "bulk",
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  "subject": {
    "author": {
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    },
    "canonicalUrl": "https://brianwinum.com/google-killed-the-traffic-play-the-authority-play-is-stronger-than-ever/",
    "dateModified": "2026-07-28T17:02:50+00:00",
    "datePublished": "2026-05-26T09:00:00+00:00",
    "description": "Zero-click search killed the traffic play, not the content play. Here's why top-of-funnel content became infrastructure, why the middle of the funnel just got promoted, and what \"worth citing\" actually looks like.",
    "featuredImage": "https://brianwinum.com/wp-content/uploads/2026/07/google-killed-the-traffic-play-the-authority-play-is-stronger-than-ever-featured-crossing-guard-robot-branded.webp",
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    "title": "Google Killed the Traffic Play. The Authority Play Is Stronger Than Ever.",
    "type": "WebPage"
  }
}

This record documents submitted publication metadata and evidence. It does not establish legal ownership, original authorship, accuracy of the source material, or an independently verified publication time.