← All certificatesCERTIFICATE / ffd40f5b-322d-4d90-9181-783983a3c2d1
You are viewing a preserved historical record.View the current certificate →

Publication evidence certificate

Google Killed the Traffic Play. The Authority Play Is Stronger Than Ever.

Site signatureSignature verified

This record’s cryptographic signature was checked against the site signing key in its supplied Website Identity evidence. Signing-time authorization remains indeterminate. This does not verify the author’s identity, ownership, or the truth of the content.

Review signature checks

https://brianwinum.com/google-killed-the-traffic-play-the-authority-play-is-stronger-than-ever/

Source author
Brian Winum

As attributed by the publisher

Source publisher
Brian Winum

Publisher-submitted attribution

First published by source

Publisher-reported date

The evidence behind this record

Submission signature

The submission was authenticated using the key enrolled for the source site.

Verified

Manifest digest

The retained manifest bytes match the SHA-256 digest in the signed submission.

Verified

Publisher site control

A signed public HTTPS challenge verified control of the source site during enrollment. This does not verify author identity, ownership, or continuing control.

Verified at enrollment

Native ContentLedger evidence

The record-scoped Bundle v3 passed the current portable verifier. Manifest bytes and source attribution match this certificate. Signing authorization remains a separate limitation.

Valid with limitations

Native record signature

Cryptographic signature result for the submitted record; this does not independently establish publisher or author identity.

Verified

Independent timestamp

Repository acceptance is a repository clock time. Submitted timestamp structures do not establish a verified Bitcoin attestation.

Not independently verified

Live source content

The source page has not been fetched or compared with the submitted content fingerprint.

Not checked

A history that stays intact.

08 public records

Select a public record to inspect its metadata and evidence. Records hidden by an earlier withdrawal remain unavailable after republication.

  1. 08

    Publication revision recordedLatest

    9ee2c887-4a3b-4eec-ad26-52bbaad8d2b0
    View record 08
  2. 07

    Publication revision recorded

    97ee98b4-07b7-45cd-8a08-af5684c3ea0a
    View record 07
  3. 06

    Publication revision recorded

    a41efa15-fd7f-4d63-803b-300a36e7d884
    View record 06
  4. 05

    Publication revision recorded

    87e2d825-7125-4f5a-97f3-25e3a00f2b67
    View record 05
  5. 04

    Publication revision recorded

    44ef46ab-cd81-4cdb-8ac4-5d6016c89dcb
    View record 04
  6. 03

    Publication revision recorded

    1aa183e7-d5ef-43fd-9505-3565a3fe80eb
    View record 03
  7. 02

    Publication revision recorded

    9934076e-adda-4312-9b45-08fe9352b8ae
    Viewing record
  8. 01

    First publication recorded

    27aa4074-6612-4754-ad52-84ad087352c8
    View record 01

Inspect the recorded evidence

Record 02

Download the retained submission and repository receipt. These files document the checks shown above.

Manifest bytes · SHA-256

44ba0aad8a5fdec8ab7b9566ee1f3e499be5a9729f1f6a0a3523e140eb8f230b

Identifies the manifest file, not a fresh comparison with the live article.

Submission bytes · SHA-256

ea773159baf81a9a9f03e33f69ec4ed192222bebde8df13cee2d654ef69751e5
Download evidence JSON Download manifest What this certifies
Inspect manifest metadata
{
  "$schema": "https://brianwinum.com/?wal_manifest_schema=2",
  "digests": [
    {
      "algorithm": "sha-256",
      "canonicalization": "wp-contentledger-content-v1",
      "scope": "canonical-content",
      "value": "caf9eb25165c6b5f69e87cb3cc23b148a7842737f1d10312bf683393ac21dc0d"
    }
  ],
  "entryId": "urn:uuid:f605dddf-0a90-4552-9664-1b5d80791aa0",
  "evidenceScope": [
    "canonical-content-integrity",
    "publisher-controlled-recording"
  ],
  "generator": {
    "name": "WP ContentLedger",
    "version": "0.13.27"
  },
  "limitations": [
    "Origin evidence does not by itself prove legal ownership, original authorship, first publication, or third-party preservation.",
    "Internet Archive status and later evidence artifacts are maintained separately so this immutable manifest is never rewritten."
  ],
  "manifestVersion": "2.0",
  "provenance": {
    "evidenceCapturedAt": "2026-10-27T14:46:37+00:00",
    "recordSource": "certificate",
    "sealedFromPreviouslyCapturedEvidence": false
  },
  "sealedAt": "2026-10-27T14:46:37+00:00",
  "subject": {
    "author": {
      "name": "Brian Winum",
      "url": "https://brianwinum.com/author/brian-winum/"
    },
    "canonicalUrl": "https://brianwinum.com/google-killed-the-traffic-play-the-authority-play-is-stronger-than-ever/",
    "dateModified": "2026-07-28T17:02:50+00:00",
    "datePublished": "2026-05-26T09:00:00+00:00",
    "description": "Zero-click search killed the traffic play, not the content play. Here's why top-of-funnel content became infrastructure, why the middle of the funnel just got promoted, and what \"worth citing\" actually looks like.",
    "featuredImage": "https://brianwinum.com/wp-content/uploads/2026/07/google-killed-the-traffic-play-the-authority-play-is-stronger-than-ever-featured-crossing-guard-robot-branded.webp",
    "language": "en-US",
    "postType": "post",
    "publisher": {
      "name": "Brian Winum",
      "url": "https://brianwinum.com/"
    },
    "taxonomies": {
      "category": [
        {
          "name": "Blog",
          "slug": "blog"
        }
      ]
    },
    "title": "Google Killed the Traffic Play. The Authority Play Is Stronger Than Ever.",
    "type": "WebPage"
  }
}

This record documents submitted publication metadata and evidence. It does not establish legal ownership, original authorship, accuracy of the source material, or an independently verified publication time.